Viral: How Social Networking Is Poised to Ignite Revival



Viral: How Social Networking Is Poised to Ignite Revival
Leonard Sweet

The gospel is nothing without relationship. And no one gets it like the Google Generation.

God came to earth to invite us, personally, into a relationship. And while Christians at times downplay relationships, the social-media generation is completely sold on the idea. In Viral, Leonard Sweet says Christians need to learn about connecting with others from the experts—those who can’t seem to stop texting, IM-ing, tweeting, and updating their Facebook statuses. What would happen, he asks, if Christians devoted less attention to strategies and statistics and paid more attention to pursuing relationships?? ?The current generation is driven by a God-given desire to know others and to be known by others. Most of them, in seeking to connect in meaningful ways, have found a place of belonging that is outside the organized church. Why not bring the two together?


Great concepts
By J. Johnson
There are two disclaimers that I have to put at the beginning of this review.
The first is an official one. I received this book free for review from Blogging for Books by WaterBrook Multnomah. This does not mean that the review has to be favorable, so the review is my honest opinion, but I do have to notify that it was a review copy. Consider yourself notified.
The second is unofficial. I am a huge fan of Leonard Sweet's books. I have read almost every single one of his books, so the fact that this one came up for review was awesome! The fact that two came out in one month is even better (the second Sweet book is I Am a Follower which I am also reading for fun). So, I am a little biased when it comes to Sweet's stuff.

With both of those disclaimers typed, onto the review. In Viral, Sweet introduces two concepts namely the Gutenberger culture and the Googlers culture. The Gutenberger culture is defined by Sweet as those who were raised with type and paper while the Googlers are defined by Sweet as those who were raised in the computer age. I am going to stop there before going on since this was one of the sticking points that kept nagging at me as I was reading this book. Dividing people into two groups is going to be problematic since people tend not to fit neatly into categories. I understood what Sweet was doing and even he acknowledges the difficulty of dividing at the very end of the book, but there are whole groups of Gutenbergers who are very comfortable in the Googler world. As I wrote, that was just a sticking point, but throughout the book his point isn't to divide the groups to define them, but rather to talk about how each group views God, Jesus, the church, etc. His point is that both groups come to know Jesus in very different ways and the church will need to embrace both ways eventually moving to the Googler world, but tends to reside in the Gutenberger world.

Since the Googler world is the main focus of the book, Sweet goes deeper into the world by calling them TGIF Christians. The TGIF Christian is the second concept and takes up the end of the book. TGIF stands for-Twitter, Google, iPhone, and Facebook. Googlers are comfortable in these social worlds. He uses each social network to not only show how the church should address the Googlers, but also how they see God. He uses each Social network to name to define certain views. For example, he uses Twitter to talk about Following and following Christ, iPhones for connectedness, etc. He not only shows the pluses of these, but also some of the difficulties that the Googlers will have with each of these especially around the idea of false communities.

Overall, I enjoyed the book. As I wrote, I had a stumbling block with the division in the beginning and I could not get "Thank God It's Friday" out of my head while reading the acronym in the beginning of the book. I will also say that on some points I felt that Sweet was trying to wedge Jesus into a great concept and Jesus could have been left out of that concept and it would still have been valid. Other times I think he pulled back too quickly when he could have connected the concept to Jesus easily. For example, during the Facebook discussion, he talks about the desire of Googlers to be face to face with people. I felt that he could have talked about the connectedness that Jesus had to people, but the concept never made it. I would say the book is worth reading though and it has some absolutely wonderful concepts.

Using the Power of Social Media Ignite Revival in our World!
By rawhitfield
Viral: How Social Networking Is Poised to Ignite Revival, Leonard Sweet. Colorado Springs, Colorado: Multnomah Books, 2012, 2011. 229 pages. Reviewed by Russell A. Whitfield.

Using the Power of Social Media Ignite Revival in our World!

Leonard Sweet has attempted to navigate the TGIF (Twitter, Google, I-Phone, Facebook) culture and believers towards uniting the Google and previous generations together for effective evangelism and discipleship. He is noted as a provocative thinker/writer that preaches and writes in a way to communicate the gospel effectively to bridge the worlds of academe and popular culture. Sweet's book VIRAL has been written to appeal to the media-driven culture at the moment one first glances at it. Its content offers some fresh and practical insights that will help readers, young or old, use the power of social media to communicate the message of the gospel effectively. Sweet has diligently identified and distinguished between two different generations as a way to portray the need to embrace the changes the culture has seen towards a highly creative TGIF culture. The two generations, Google and Gutenbergers, have effectively demonstrated the truth of how culture shapes behavior and how we express our beliefs.

The Gutenbergers generation, of which Sweet identifies himself, represents those that bring the influences and insights that come from the fifteenth century to the twentieth century. This generation has been shaped by the space race, John Kennedy, the Cold War, the Beatles, and the movable-type technology perfected by Johannes Gutenberg in the 1400s. The second generation identified in this book is called the Googlers. In a world of the digitized, globalized group that spends much of its life getting to know one another in a virtual world, one finds a generation being comfortable in the twenty-first-century age of media. The task of reconciling these two unique cultures in today's media-driven world is no easy task. As Sweet envisions, the primary missional challenge of the church, for the next two decades, is to incarnate the gospel in a Google world.

As founder and president of SpiritVenture Ministries, as well as E. Stanley Jones professor of Evangelism of Drew University, and visiting distinguished professor of George Fox University, Sweet has communicated a passionate and visionary work for the purpose of uniting the Gutenberger and Googler generations towards the primary focus of the gospel. As a recognized Gutenberger, Sweet understands the evident changes technology has made on the world, and has embraced these changes in order to have a greater impact on the culture around him. His understanding about the common denominator of the basic needs of human longing, nourishment, community, and shelter that shapes how one thinks and behaves has launched his drive to incarnate the gospel in the media world. This book is described as a tale of two tribes that expresses the potentials, perils, promises, and problems of both the Googler tribe and the Gutenberger tribe. It offers a combination of humanities need for connection, acceptance, community, as well as sense of belonging with the challenge of connecting to a Google world that faces all churches.

In his introduction, Sweet recognizes a Christian life that is a "viral" and "dynamic" life that results from a faith being lived out. At the end of the introduction, the author offers his belief that the primary missional challenge of the church is to incarnate the gospel in the technological generation we face today.

The book is divided among five parts outline among fourteen chapters that includes end of chapter interactives for unpacking the challenges faced by these two generations. The first section, Where are We?, includes four chapters to help its readers understand fully these two generations.

The chapter Logos and Logo, clearly distinguishes between personal connections and proving a point. Sweet points out the differences of the two generations as they individually approach the expression of the value of words. There is an urgent sense for the church to be working to relate with the culture just as much as understanding the right words for right theology.

The next chapter, The Tale of Two Cultures, invites the readers to minister in a culture that may or may not look like theirs. In his description of the two cultures, Sweet makes a valid statement concerning individual preferences of these cultures and admits the frustration at times to be able to choose one's own moment of ministry. As the church, we are to embrace the generation we have been assigned to with the love of God. Sweet ends the chapter with a section called "Getting to know your neighborhood" to enlighten the church of the urgency to adapt faith to another culture.

After a chapter of discussing the two cultures and the changes that occurred among them, the author begins his next chapter, The God of Creative Change, with the idea that change originates from God. Sweet states that fear and trembling are two ingredients required of us all as we face the future generations. His readers will get an overwhelming sense for simplicity as the world becomes more complex.

The fourth chapter, Singing Strange Songs in the Lord's Land, discusses the idea that every Christian should be "in" the world and not "of" the world. As an "immigrant", as Sweet identifies himself, recognizes the tendency to feel out of place in a world that is not familiar. The reader is urged to move into the TGIF culture with hopes of a Christian revival breeding from their acceptance.

The next part of the book deals with the first part of the acronym (TGIF) which is Twitter. The following chapters in this section deal with the ways Twitter can produce a better Christ follower, and how Twitter can change the world. Sweet informs the reader that from the start Twitter was poised to change things, which could help one become a better Christ-follower. The author gives five ways that Twitter can change a follower of Jesus: the art of following, the need of more sound bytes that can bite (concise truths that supply substance), it explores the surface levels, a new global community, and social solitude. They help the reader become transparent, stay in touch with so many people, remind the individual that they are human, reveals great value in keeping things simple, and help open the books to the stories that lie within each person's tweets. In summary, Sweet refers to social media such as Twitter as a discipleship tool that can be used to transform and evangelize.

In the evangelical world, the idea of storytelling has become a hot topic of discussion. The concept of storytelling has been around since the days of Jesus. As the author moves to the Google section in the TGIF acronym, Sweet divides the book into three chapters titled: Jesus, Master Storyteller, The Infallible Story, and Turning a Tin Ear to Poetry. The culture today turns to Google for more than just learning, but a lifestyle. Instead of the use of drugs and alcohol to glue things back together, this generations turns to Google for the glue. A short phrase, just google it..., is the popular answer for those who have grasped the Google world of today. This culture look for images and a story that is tangible with the use of the same ingredients Jesus used such as metaphors, paradox, parables, and stories. St. Francis of Assisi said it best as he worked to convey the Christmas story to an illiterate congregation. A familiar saying that has been coined to express St. Francis' aim to use images as the sermon goes like this, Preach the gospel at all times, and if necessary use words. This saying emphasizes the need to bring one's "A" game to the task of sharing the greatest story ever told through scripture. Googlers are appreciated for their constant reminder to consider Jesus, the Master Storyteller, and accepting change that comes through a changing culture.

In the same section, Sweet makes a valid push for the power of poetry to be adhered by this generation. He uses the language in Ephesians 2:10 describing creation as God's poiema (poetry) to encourage readers to adhere to the reading of poetry. As the author stated, "...our best hope for reorienting the church in the West and reversing the sundering of society from faith will dim" if this generation does not acquire the taste of poetry.

The fourth part of the book, iPhones, includes two chapters: The Advantages of the Whole Fruit and Trading the Orange for an Apple. The question is asked, "why would you want a device that only does one thing?", when you can have one device that does it all. It is noted that Googlers approach life as "holistic thinkers." In a comparison of apples and oranges, Sweet categorized Gutenberger generations as an orange and Googlers as apples who long for the "holistic" experience. He ends chapter ten comparing the body of Christ with an apple because with all its functions, they are all connected with each other. The next chapter in the fourth part of the book takes the metaphor of the apple and orange a step further to express pros and cons of the two approaches. The author's aim is to bring the apple (Googlers) and the orange (Gutenbergers) back into working relationship. He ends the section emphasizing the need for the whole-brained approach for the "mind of Christ", and unite these two generations.

The Fifth part of the book, Facebook, also includes two chapters: Cloud and Fire and Me and We in the TGIF World. The first chapter of this section begins with a discussion of how the two generations understand the idea of the "cloud of witnesses" or "communion of saints".


The Church On the Other Side: Doing Ministry In the Postmodern Matrix



The Church On the Other Side: Doing Ministry In the Postmodern Matrix
Brian D. McLaren

Making the leap from yesterday to today If you're a church leader or committed member and you're tired of easy steps and facile formulas for church health, growth, and renewal, then this book points the way to thoughtful action and profound, liberating change.

Discover the importance of redefining your mission, finding fresh ways to communicate the gospel, and engaging today's culture with understanding. Brian McLaren shows you thirteen practices for navigating towards a vibrant church that can reach out and serve the conviction and confidence in today's changing new world.


I am not crazy - I'm just in tune
By Harald Giesebrecht
Many of us younger Christians have this nagging feeling that something is very "sub-optimal" about the way most churches "do church". We watch Christian television and feel embarrassed, we go to church and feel awkward, and sometimes we wonder if we are rebellious individualists, about-to-be apostates or just too unspiritual to see the beauty of the awkwardness. Many of us just leave...

After reading Brian McLaren's: "Church on the other side", I feel a lot better. It turns out there is a healthy reason for my more or less subconscious and unproductive aggression. What is going on is that some of us, both Christians and others have made the paradigm shift into the postmodern mindset, whereas quite a few... most Christians and a lot of others haven't. My rebellion, it turns out, is not against Christ or the church, but against the impossibility of communicating the gospel to post moderns within a modern framework. My rebellion is not against Christianity itself, but against parts of the modern mindset that has been confused with Christianity, but turns out to be just culture.

Anybody interested in understanding the future of Christianity will benefit greatly from reading some of McLarens books, and "Church on the other side" is not a bad place to start. His treatment of the seven modernist viruses from which the church must be "debugged" is it to prosper in the new millennium, is alone worth the price of the book.

If I had to pick just one book...
By Bob Hyatt
If I had to pick just one book to recommend to a Christian leader who is finding that the "way we have always done it" just isn't working or even making sense anymore it would be this book. Absolutely revolutionary. Yes, there are things that Brian picks up that I may choose not to, but that's part of the point! We need to get back to majoring on the majors and allowing good, healthy dialogue and debate on other things. Wouldn't that be a great witness to a world that is wondering about Christianity to see us dialogue, disagree and still sit in the same pew (or row, or couch) with one another????
We have buried Jesus under a heap of trivialities, and the Church on the other side will begin to dig Him out. As regards betraying the Reformation (as one other reviewer accused McLaren)... In the words of Doug Pagitt, an Emergent leader from the Mid-west, "If you want to honor the Reformers, don't say what they said- do what they did!" McLaren starts us down that hard, but very exciting road.


eMinistry: Connecting with the Net Generation


eMinistry: Connecting with the Net Generation
Andrew Careaga

An Internet savvy youth pastor and journalist advises church leaders on creative and effective use of leading-edge technology to reach the Net Generation.


Understanding the times - and changing them.
By A. D. Whittaker
Andrew Careaga is uniquely placed to help us understand the times we live in, from a Christian and Internet viewpoint. He's a trained journalist, working in the academic and youth-oriented environment of a university public relations department, and is also a youth pastor. So his insights into postmodernism, youth culture and effective communication are informed by firsthand experience. This is not a theoretical abstract book in any way.
Neither is it about technical web issues or even primarily about what Christians are doing to use the Internet for evangelism (the subject of his previous book 'E-vangelism'). The main focus is the modern world and what he terms the 'N-generation' (web-savvy young people) and how we can effectively communicate with them online.
The quotations and footnotes display a wide breadth of research, understanding and insight. At the end of each chapter are topics for further investigation and questions to consider. Some are very appropriate for small group/seminar discussion.
This very readable book deserves the widest possible circulation. There is just no other book which even attempts to cover the same ground. It should be required course reading for Bible college and seminary students. For anyone who wishes to understand issues of relating to the modern world through the Web, it's essential.
It is still largely true that the church has yet to realize the significance of the Internet and how it is changing society. As Christians, we can so easily be 10-20 years behind in our understanding and methods. But "the past is a different country". We cannot engage with today's culture without understanding it. Unless we do, we may condemn ourselves to being only easily able to reach the 'once-churched' instead of the 'never-churched'.
Therefore we must all have an advocacy role in enlightening the wider church about the power and effectiveness of the Internet - something which this book can achieve. I would encourage us all to do everything we can to cause this book to be read as widely as possible:
- ask your local library and church bookstall to stock it
- write a review of the book for Christian publications or on websites
- publicize it any other way you can - create a link directly to this Amazon page

Beyond the paradigms of Christian Internet books
By avlight
What makes this book such interesting reading is that the author is a journalist, volunteer youth pastor, and a self-professed lover and user of the Internet from online chess to chatrooms. Many Christian Internet books in the past have either been written by either Christian sociologists or by divinity school college professors who were forced to use, but not necessarily embrace the Internet technology. It is this difference in mentality and background that easily allows Mr. Careaga to see outside the box of paradigms and show us how the latest toy, research tool, and communications media know as the Internet is the ripest harvest field for Christians to glean for souls in years. Answering the call of the postmodern generation's quest for spirituality, the author delves into the motivations, attention spans, actions, and feelings of the "N-Generation", the new generation of net-savvy people. In fact, the "N-generation" is actually the first generation of people to be exposed to the wonders (and in some cases, the darkness) of the Internet since their birth. This is a book that is needed now in order to understand postmodern culture and their fascination with the virtuality of the Internet. I recommend this book to those who desire to understand the need to effectively communicate the love of Jesus to the postmodern world. We clearly see how to fulfill the Great Commission online and fully see the mandate to take the 2000 year old message of Jesus Christ to the year 2000 generation using year 2000 technology.


Revisioning Evangelical Theology: A fresh Agenda for the 21st Century


Revisioning Evangelical Theology: A fresh Agenda for the 21st Century
Stanley J. Grenz

Recipient of a Christianity Today 1994 Critics Choice Award! Stanley J. Grenz evaluates the course of evangelical theology and sets out a bold agenda for a new century.

He proposes that evangelical theology, to remain vibrant and vital in the postmodern era, should find its central integrative motifs in the reign of God and the community of Christ.


Revisioning Evangelical Theology
By Gerard Reed
A constructive endeavor is Stanley J. Grenz's Revisioning Evangelical Theology: A Fresh Agenda for the 21st Century (Downer's Grove: InterVarsity Press, c. 1993). Grenz taught theology at Carey/Regent College in Vancouver, B.C., and wrote out of the Baptist (Southern Baptist, if I read him rightly) tradition.
He joins David Wells, Tom Oden, Stanley Hauerwas, and others in declaring that the Enlightenment-engineered era often called "modernity" has passed. Its blissful optimism in human goodness and progress, its narrow rationalism (disguised as "reason" and long regnant in academia), increasingly appear as dead as dinosaurs. We have entered a new epoch in history and need to cast loose any anchors we've had lodged in that distinctly anti-Christian mindset. "In fact," he says, "we may be in the midst of a transition rivaling the intellectual and social changes that marked the birth of modernity out of the decay of the Middle Ages. The world appears to be entering a new phase of history, often designated--for lack of a better term--postmodernity" (p. 14).
What that means for evangelicals is this: we need a "rebirth of theological reflection" which "can lead to a renewal of our understanding of who we are as the people of God" (p. 17). To address that task Grenz has written this treatise, which begins with "revisioning evangelical identity." Historically, "evangelicalism" emerged as a consequence of the 16th century Protestant Reformation (with its three solas: sola scriptura, sola gratia, sola fide), refined in the 17th century by English Puritanism and German Pietism, finally forged by revivalism in America in the 18th and 19th centuries. That "convertive piety" which so largely shaped the United States has largely faded in the 20th century as Modernism and Fundamentalism buried it--though in radically different ways. Since WWII, however, a "New Evangelicalism," evident in Billy Graham Crusades and Christianity Today, has rallied recruits and emerged as a powerful force in this nation's religious life.
Beyond a revisioned identity, evangelicalism needs a revisioned "spirituality," Grenz thinks, which is better attuned to its earlier Puritan and Pietist roots. As he defines it, such spirituality "is the quest, under the direction of the Holy Spirit but with the cooperation of the believer, for holiness. It is the pursuit of the life lived to the glory of God, in union with Christ and out of obedience to the Holy Spirit" (p. 42). Authentic faith enkindles what Jonathan Edwards called the "religious affections." Holy Love must enliven Christian experience. More than mere doctrinal affirmations make one a "believer," for a heart-felt commitment to Jesus is at the heart of real faith. Personal response to God's grace, commitment to His guidance, nurturing the inner life of the soul, all make one truly Christian in the Evangelical sense.
Still more: Evangelicals must "revision" theology. Here Grenz shares David Wells' concern, though not his strongly Reformed criteria. Evangelical theology has, indeed, been strongly shaped by the biblically-based propositional thinking of theologians such as Francis Turretin, the 19th century Princeton faculty (Charles Hodge and B.B. Warfield), and, more recently, Carl F.H. Henry.
Yet today we find a new breed of evangelical thinkers such as Clark Pinnock, who "rejects as inflexible and undynamic the 'propositional theology that sees its function as imposing systematic rationality on everything it encounters'" (p. 71). Millard Erickson defines "theology as 'that discipline which strives to give a coherent statement of the doctrines of the Christian faith, based primarily upon the Scriptures, placed in the con¬text of culture in general, worded in a contem¬porary idiom, and related to issues of life'" (p. 71). Such theologians, endorsed by Grenz, seek not to erect eternally exact doctrinal propositions demanding assent but to enable today's confessing community to clearly declare that Jesus is Lord.
Part of "revisioning" theology means discerning real authorities. The Bible certainly remains central to any Evangelical theology, but Grenz finds "the Wesleyan Quadrilateral" a healthy alternative to Fundamentalism's biblicism, a rigidly narrowed understanding of sola scriptura. In Clark Pinnock's understanding, the Quadrilateral provides us "'a written form [of revelation] (Scripture), a remembering community (tradition), a process of subjective appropriation (experience), and testing for internal consistency (reason)'" (p. 91). Pinnock and Grenz propose to develop ways of dialogue, both within the Christian community and with non-Christians, which tie the Faith to all of Reality, not simply to special Revelation. This certainly involves yet another "revisioning"--a revisioning of "biblical authority." To many evangelicals, any honest commitment to biblical authority carried with it an avowal of inerrancy. In at least some of its forms, inerrancy made the Bible a singularly divine text, free of human dimensions.
Yet, just as the Incarnation gives us a fully human, fully divine Jesus Christ, so too a proper grasp of biblical inspiration gives us scriptures which are also fully human, fully divine. Thus we face a challenge, a task outlined by David Wright: "'We have to work out what it means to be faithful at one and the same time both to the doctrinal approach to Scripture as the Word of God and to the historical treatment of Scripture as the words of men'" (p. 111). If only that task could be easily done once and for all! But it is, Grenz, argues, central to revisioning evangelical theology.
Some guidance in this endeavor can be found in evangelicalism's pietistic roots. Pietists like Spener and Franke easily blended devotional and scholarly understandings of biblical texts. In this they shared (probably without knowing it) a more ancient tradition: Eastern Orthodoxy, which, Mary Ford says, insisted "'one must live the Gospel commandments in order to truly understand the Gospel.'" Certainly one must read, or "hear," the Word. But that means far more than academic sophistication or exegetical expertise.
Indeed, the holiness of the hearer is as important as the truth of the text! For "'in Scripture, "hearing" is understood as living out--as an experience which must precede real understanding. When this is grasped, we can see why the holiness of the text demands a holiness of the interpreter to make possible a full and proper interpretation'" (p. 112). Consequently, evangelicals can take seriously the "canonical approach" to Scripture espoused by scholars such as Brevard Childs. The Scripture was inspired by the same Spirit who illuminates the mind of the believing Church. Thus the Spirit Who enabled the Church to establish the canon of Scripture continues to establish the community of faith in biblical truth.
The theory of inspiration Grenz champions seems quite close if not identical to the Wesleyan commitment to plenary inspiration. This stance, he argues, provides a via media between various Christian denominations which might lead to a growing consensus on an issue which has often divided the body of Christ. Revealing a covenanting God, "The Bible provides insight into the process by which the biblical people, under the guidance of the Spirit, came to discover the practical implications of the divine holiness for their own vocation as God's covenant partners" (p. 132).
Beyond "revisioning biblical authority," Grenz challenges us to revision "theology's integrative motif," which he believes to be the Kingdom of God. After explaining, and rejecting, Liberalism's distortions of the doctrine, Grenz insists evangelicals must recapture authentic Christianity's concern for community. Though we American evangelicals have often been irresponsibly individualistic, it's now time to solidify a commitment to the common good, which involves responsible involvement in a local congregation (and its ordinances) as well as dedication to social justice! We must, as Grenz argues in his final chapter, revision the Church.
Across the denominational spectrum, it seems, evangelical churches are struggling to discern their identity. Once familiar patterns of worship, taken-for-granted traditional affirmations, comfortable and comforting religious language, have all been shaken as if by seismic shocks. Amidst the urgent cries for changes designed meet people where they seem most needy--matched by protests against innovations which lack substance--evangelicals desperately need to find solid bases for building Christ's Church! Grenz seeks to carefully examine N.T. teachings concerning the ecclesia, "the called out ones," who took the name Christian. He contends that the church is primarily a people who are called to serve as priests, as members of the Body of Christ, the Temple of the Holy Spirit. True to his Baptist roots, Grenz sees the Church more as a decentralized movement of congregations than a centralized organization.
Grenz writes for a general audience, assuming all serious believers are in fact theologians. Rightly read, his treatise engages us in the process of responding to David Wells' manifesto: thinking as evangelicals about the fundamental of our Faith and then relating it to our world.


Success Secrets of the Social Media Marketing Superstars


Success Secrets of the Social Media Marketing Superstars
Mitch Meyerson

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite.

Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business.


Great Read with Several Ah-ha Moments!,
By Designs By Dawn Marie

I've read several books about online marketing, blogging and social media marketing. It's an ever-changing world, so staying on top of new marketing methods is critical. This book is a great resource on all accounts. I had several "Ah Ha!" moments while reading this book.

With such a great group of successful entrepreneurs each contributing a chapter to this book, you'll run out of highlighter juice! Promise!

Easy to read and understand. Great for novice to intermediate online marketers. Give it a whirl, you'll be glad you did!

Couldn't put it down!,
By Jmcguirelex 
I couldn't put this book down! It was so packed with useful information from top pros in social media marketing that my highlighter just about ran out of juice. As soon as I finished it, I started back at chapter one. There was a lot of really great information, and it might take me a few reads to be able to absorb and start using it all. I would recommend it for anyone who is already using social media but wants to learn more and take it deeper.