1. To help shift the paradigm in doing evangelism
a. away from event-only evangelism to process evangelism, where every pastor and member acknowledges the call for "every member a minister"
b. from seeing people as targets to treating them like Jesus did - as friends and equals, while sharing the story of what God has done for our lives personally
c. from dropping new believers as soon as they're baptised, to nurturing them into full Christian maturity and spiritual strength over time.
2. To inspire pastors
a. because no matter how frustrating evangelism may seem, there really is a way to better understand the people they want to reach
b. to lead their churches toward purposeful involvement with the local community
c. that there are proven and effective ways to evangelise postmodern generation
d. to remember that discipleship takes time, sometimes years, and just because it doesn't always pay off in big immediate numbers doesn't mean it isn't effective.